A leader’s vision. The sight of a brand.

Multi-media communication campaign for Spanish Jewelry brand Unode50

Unode50 was already an internationally successful brand. Holding  a very strong and defined personality, it was looking for a refreshed yet sophisticated upscale rebranding. The challenge was to enlarge the customer base without losing the existing one and always underlining the uniqueness of its owner and Creative Director. McCann (Future Brand) was selected to develop a new corporate identity; Casanova agency was the Creative agency, and the outstanding filmmaker Eugenio Recuenco did the brand film. The result? “Unode50’s sight”.  All was done in less than 6 months. The secret? A project management securing a consistent vision and strategy implementation throughout the process. Again, this is what we do.