International Duty Free (Lagardère Travel Retail Belgium) requested the definition, coordination and launch of an on-line duty free shop that would supply Brussels Ariports passengers with an omnichannel experience.
It is a complex market place in terms of its design concept and its IT architecture, integrating more than 30 luxury brand’s specific websites, dual pricing and 4 different delivery methods.
Design was absolutely key to have the leading brands acceptance to be listed in the store.
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