International Duty Free (today Lagarère Travel Retail Belgium)

Below-the-line campaign for the Duty-Free operator at Brussels Airports.

We were looking for un umbrella communication concept that was easily understandable by a multi-lingual and multi-cultural customer. An additional challenge is that the campaign was to be placed in an environment filled with strong International brands each of them with a particular voice. Working with Antwerp-based Retail Office, this vision became “The Hey Campaign” a strong financial and reputational success for both the airport and the retailer. We can work with your own suppliers, or help you find the right one for your specific needs among the professionals we already worked with in the past. In any case our 360º approach will secure performance and return on investment.